Our Blog

A Step by Step Guide to Optimize for Google’s Featured Snippets

Have you noticed how hard it is to get referral traffic from Google nowadays? Competition is as high as it can be; but that is not the main reason. It is also because Google is now past the ten blue links and organic search results no longer cut it when it comes to generating traffic.

What can be done to adapt to these changes? Well, in this piece, we’ll look at how to optimize content to fit one of Google’s recent SEO tools; featured snippets.

10 Lessons We’ve Learnt from Failed Link Building Campaigns

After over 1000 content development and content campaigns, we’ve learnt a lesson or two about how to effectively build links, what does and doesn’t work. From super niche to too much data subjects, check out these 11 most fundamental link building lessons so that you do not do it the hard way. 

Is Your Page “Low Quality” According To Google?

What does Google consider when determining the quality of a page? How can you identify and fix (if need be) the quality of your pages? Curt Carroll shares the answers in today’s edition. 

The 4 Ps of Digital Marketing and SEO

Great SEO is part of the wider marketing framework – therefore, it doesn’t exist in a bubble. WebStreet Strategies CEO, Curt Carroll explains how the understanding and awareness of this framework can improve your overall SEO performance.

Local Results Spam Tactics are Winning: What are Your Options?

Local results spam tactics are earning higher rankings, simply put, they are winning. Today, Curt Carroll demystifies 3 important questions that SEOs shy away from asking?

What are spammers doing to win the battle of titans?

Why has Google allowed them to get away with it?

What are your options in fighting against local results spam?

Organic Rankings Drop: A Step by Step Google Rankings Drop Guide to Recovery

There are dozens of things that could make your Google organic rankings to drop, but before you go down the rabbit hole of Google rankings drop, make sure there is a real drop.

If you’ve just noticed an organic rankings drop in your tacking tool yet your Google Search Console and traffic clicks are still up, try not to panic and keep a close eye on things. It could be a natural fluctuation that you need not sweat your pants over.

But if you’re seeing a sustained rankings change, follow this Google rankings drop guide to figure out what went wrong, and what you can do about it.

Local SEO Saskatoon: How to Rank Your Saskatoon Business in Local Search

In 2016, ranking in the 3-pack for local Saskatoon businesses was hard and it will continually get more competitive in 2017. If you have not ranked in the 3 pack, I believe you should start to look for other smart ideas outside of a Saskatoon-SEO-3-Pack-Only strategy.

While local SEO still provides a great opportunity to grow your business in Saskatoon, I will discuss some supplementary organic ranking strategies you can add into your local marketing campaign.

I want to discuss and address:

  • The metamorphosis of local SEO in Saskatoon
  • How and why you need to change your focus
  • Actionable tips on how to rank better and earn increased traffic and business in Saskatoon

Sound SEO Decisions to Make Prior to Website Design and Development

Picture this scenario: A client approaches an SEO company with an enquiry on what he should do to improve his organic rankings. The agency conducts a diligent market analysis, technology audit and a conversion funnel review and delivers some tough recommendations:

“You must redesign your website’s architecture,” or

“Migrate your website altogether,” or even

“It’s time to rethink your business model, because as it is, you are not giving any value to users.”

In today’s post, Curt Carroll, Highlights areas that MUST be addressed along with your pricing models and SWOT analysis – the areas prior to designing and developing your website.

Canada is a Place of Boundless Possibilities! STOP Doing On-Page SEO Like It's 2010

On-page SEO is the foundation of a successful off-site brand building. The elephant in the room is, there is a set of flaws in how SEO experts at WebStreet Strategies have seen SEOs do on-page SEO in the recent past.  

There are five biases and mistakes that keep popping up, Curt Carroll, addresses each flaw and gives simple, yet tactical fixes.

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